Local Independent Online News (LION) Publishers is a non-profit association for professional journalists and independent news publishers. Market research was conducted with a focus on accelerators and professional associations in the social impact space.

Market research conducted for LION Publishers compared the services, pricing, and financial model of 20 membership-based organizations serving small businesses. This research informed recommendations for new membership benefits.

Through market research, financing and sales training emerged as less common offerings, even among accelerators.

The team also identified 3 internal opportunities to enhance the value of current membership benefits.

This work culminated in a 30-minute presentation of research, insights, and recommendations for membership benefits.